Clik here to view.
Mass Media and the Super Bowl
Super Bowl Sunday is fast approaching and while many fans will be watching to see the Giants and the Patriots square off, just as many people will be tuning in to see the advertisements. While many,...
View ArticleClik here to view.
Content Marketing and the Art of the Mixed Tape
Have you read High-Fidelity by Nick Hornby? In the book, the main character (Rob Gordan), becomes infatuated with a local writer and decides to make her a mixed tape of music that he thinks she will...
View ArticleClik here to view.
The Pickle and The Smile
This past Saturday I was at a fortieth birthday party and had the chance to meet an older gentleman. He is a semi-retired orthodontist, clearly enjoying the fruits of his years of building a successful...
View ArticleClik here to view.
The Napkin vs. The Soccer Dad
Branding is tricky. Many think that the logo = the brand. Some companies spend millions working with agencies to develop their logo … their “look and feel”. Two problems with this … The first is that...
View Article